A survey of 141 Danish software companies undertaken by TBK Consult shows that 9 out of 10 are dissatisfied with the outcome of their international activities.

The objective of survey has been to understand how important internationalization is for the Danish software industry, how they approach the globalization issues and which markets they are targeting.
The main conclusions are:

	85% of Danish software companies are not satisfied with the revenue coming from international markets
	76% of the companies generate revenue from the international markets, but for more than 50%, it represent less than the revenue coming from the domestic (Danish) market
	75% of the companies seek advice from people in their network, the company auditor or lawyer, or members of their board. Only 25% consult with internationalization specialists in the planning or in the implementation process
	50% find it difficult to find employees with international experience and consider this a major barrier for their internationalization
	48% find it difficult to decide how to prioritize the international markets
	44% lack resources for their internationalization
	40% do not have a strategy for their internationalization
	Almost 2/3 of all Danish software companies start their internationalization in Norway and Sweden
	Almost 1/2 have activities in Germany, Holland, UK and US
	Only 1/3 of the companies have activities in France, Switzerland or Finland
	Less than 1/5 have activities in Italy, Belgium, Spain or Austria

The survey shows, that a most Danish software companies are ambitious and do want to internationalization their business. The survey also indicates, that their internationalization planning- and implementation process is unstructured and subject to chance. Most international activities are driven by accident and lack a well defined Go-to-Market strategy and a managed planning- and implementation process.

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