Global Circles BV with offices in Soest in the Netherlands has joined the TBK Network of business consultants globalizing the software industry.

Representing a remarkable 4,76% of the total European demand, the Netherlands are the fifth largest market for IT related products and services in Europe. The country boasts one of the most densely internet-connected communities in the world and the population’s open-minded attitude to the adoption of new technologies make it an ideal testing ground and launching pad for innovative products and services. The Netherlands are excellently positioned as the bridgehead into greater continental Europe, and the Dutch are not known to be shy about that.

“Through TBK Consult’s presence in the Netherlands, IT companies from all over the world can now make use of its tried and trusted full-service consultancy offering, making their entry into this thriving market easier, faster and at lower cost and risk”, says Frank Meijer, founder/director of Global Circles BV.

By the same token, the Netherlands have a very large and dynamic IT industry within their borders, with some large international players and many, many small to medium sized companies serving markets locally as well as internationally.

Frank Meijer explains: “Traditionally, Dutch entrepreneurs are not afraid to look across the border and develop opportunities internationally, but the requirements in terms of strategic positioning and organizational readiness aren’t always well understood, leading to increased financial risk and disappointing business results. The vast experience and resources offered by TBK Consult, with its uniquely flexible and focused approach, will be of tremendous value to Dutch IT companies seeking to enter international markets.”

Founder and CEO of TBK Consult, Hans Peter Bech, adds: “Having Frank Meijer on board is a pleasure and a major enhancement of the capabilities of the TBK Network.  Frank is a seasoned professional in the software industry.  He has substantial operational experience with taking software international and can provide our clients with strategy and implementation services based on solid experience and industry insight.”

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About TBK Consult
TBK Consult is an international management consulting and matchmaking company with a 100% focus on internationalization in the software industry.

TBK Consult is organized as a franchise where partners in the various countries are working under the TBK brand using the TBK methodology and templates. All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solution.

As of May 1, 2009 the company has offices in Denmark, Germany, Switzerland, Finland, UK, USA, France, Italy, Israel, the Netherlands and India. Altogether more than 40 consultants are working out of 15 locations serving clients in the software industry.

About Global Circles:
Founded in 2006, Global Circles B.V. is a consultancy company specializing in the creation of long-term strategic partnerships between small to medium-sized IT companies within different European/Western countries, and/or with their counterparts in the emerging economies of Asia. Services offered by Global Circles include strategic consultancy and business development aimed at “Internationalization”, including global marketing and sourcing of IT and IT-enabled services.