Haim Oren from TBK-Israel and Gianmaria Odello from TBK-Italy will jointly hold a seminar on market opportunities in Italian sponsored by the Israel Association of Electronics and software industries.

The seminar will take place on 26 January 2010 in Tel Aviv and is the 3rd market seminar that TBK-Israel has conducted in the last six months as part of a market development campaign for the Israeli software industry. The Italian market is #4 in Europe with a little more than 10% of the total demand for software products and services in the European Union. Italy represents 3% of worldwide demand for software products and services and is close to 10 times bigger than the corresponding market in Israel according to the BECH index .

Gianmaria Odello will present the latest trends and business opportunities in the Italian market. Haim Oren-Chief Marketing Officer of TBK will describe the key factors for Israeli companies to successfully enter the Italian market for information technology solutions and services.

Haim Oren- Chief Marketing officer of TBK-consult explains, "There is a high interest among Israeli software companies in the Italian market, which represents some 10,6% of total Europe demand for software solution and services. Italy has so far enthusiastically been embracing Israeli technologies in other fields such as chemicals, & medical equipment. Why shouldn’t we be able to extend this traffic to the benefit of the Israeli software industry? "

Gianmaria Odello- Managing Director of TBK-Italy adds "The Italian market is among the largest and most developed IT markets in the world and represents a high potential demand for cutting edge software solutions. I certainly believe that there exists a good market potential in Italy for Israeli software companies renown for their innovative technologies."

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About TBK-Consult

TBK Consult is an international management consulting and matchmaking company with a 100% focus on internationalization in the software industry.

TBK Consult is organized as a franchise where partners in the various countries are working under the TBK brand using the TBK methodology and templates. All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solution.

As of May 1, 2009 the company has offices in Denmark, Germany, Switzerland, Finland, UK, USA, France, Italy, Israel, the Netherlands and India. Altogether more than 40 consultants are working out of 15 locations serving clients in the software industry.