TBK Consult has developed and released a new Go-To-Market planning and execution concept specifically designed for software companies. The objective of the new planning and execution concept (named PIA: Planning & Implementation Approach) is to achieve massive and rapid global market penetration.

“We have designed the PIA specifically for software companies with serious international ambitions” says Hans Peter Bech, partner at TBK Consult. “We have structured the planning process ensuring that the areas required for globalization are covered in the shortest time possible”, continues Hans Peter Bech. “When it is time for implementation we will make the international TBK network available to our clients, ensuring rapid and cost-efficient implementation in the individual markets worldwide”.

TBK Consult estimates that the new PIA concept will enable a software company to build and implement a systematic global GTM plan within 6 months. “Although a software company may not be fully “equipped” for global market penetration within 6 months, they will know exactly what to adjust. Making the adjustments as they start the globalization learning curve is the most efficient way of building excellence” says Hans Peter Bech.

For more details please contact:
Hans Peter Bech
+45 2715 2662
hpb@tbkconsult.com