With over 400,000 partners, the Microsoft partner ecosystem is the largest in the world. Yet, surprisingly, only a small number of Microsoft partners leverage this asset to achieve global reach. AIM and TBK specialize in providing services to partners in the Microsoft ecosystem that can enable Independent Software Vendors (ISV) and System Integrators (SI) to accelerate business growth by developing the high impact strategies, channel network and marketing programs that can lead to success in new markets.

“ISVs entering international markets on their own often go through a painful learning curve and repeat the mistakes others have made”, says Paul Solski, Managing Director and owner of AIM. “Unfortunately, the learning is different for every country and therefore, working with organizations that have seen what works and what doesn’t work can save those companies a great deal of time and money in realizing their international goals.”

TBK provides a complete set of international expansion services, beginning with an opportunity assessment, through business plan development, channel recruitment and demand generation. This allows any ISV to outsource its international expansion needs to a single organization that can be held accountable for delivering results.

“The TBK Network and the GROW methodology provide the necessary global presence and tools to enable us to offer a single vendor solution to our ISV clients looking to expand internationally rapidly while minimizing risk”, says Paul Solski.

“We are excited having AIM joining the TBK Network”, says Hans Peter Bech founder of TBK Consult and the TBK Network. “The experience and expertise Paul Solski brings to the TBK Network is crucial for our clients in the software industry and his contacts within the Microsoft organization is of instant value to all Microsoft based VARs, ISVs and SIs.”

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