Unified communication (UC) applications are increasingly software-based.  Any software business working with UC is facing the double chasm^[1]dilemma when defining and implementing their international go-to-market strategy. The new TBK Unified Communications Competence center in the UK will assist software companies defining market driven go-to-market strategies, and perform initial local market penetration around the world. 

The TBK Unified Communications Competence is based on the competence and experience of Monkeybridge Solutions Ltd. who have been working in this field for more than 8 years.  As specialists in the business communications software sector, Monkeybridge Solutions Ltd. brings experience and insight to the rapidly growing market for Unified Communications solutions to the TBK Network.

"As established software vendors like Microsoft, IBM and Oracle seek to combine real-time communications features with their enterprise applications frameworks - the need for ecosystem partners to recognize this and adapt their product and marketing strategies becomes paramount." comments Paul Cunningham, founder and Managing Director of Monkeybridge Solutions.  However, it takes more than great technology to make a market, and we can help software companies turn their technical approaches into solution based value propositions, which customers can buy into.

“We are excited about adding a Unified Communication Competence Center to the services which the TBK network can offer the software industry, saysHans Peter Bech, founder of TBK Network.  New software businesses are started every day around the world taking advantage of the platforms provided by the Telcos as well as the major software platform vendors such as Microsoft, Oracle and IBM.  The business communications market is becoming increasingly software- and applications-centric, creating significant opportunities for ISVs to differentiate, grow and globalize. However, all the players need help to convert their technical offerings into business solution which customers will find attractive for commercial rather than technical reasons.”

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About Unified Communication (from Wikipedia)

Unified communications (UC) refers to a trend in business to simplify and integrate all forms of communications. It is typically a software program and infrastructure improvement. In general, it allows an individual to send or receive a message on one medium and received on another. For example, one can receive a voice mail message and then read it in their email inbox using a unified communications program.

The communications leveraged by this term can include phone, e-mail, chat, voice mail, presence services, and fax. The typical software program unifies these communication mediums so that any activity or message can be easily transferred to another. A successful implementation can automate and unifies all forms of human and device communications into a common user experience. Gains in efficiency can result through an optimization of business processes and enhancing human communications, reducing latency, managing flows, and eliminating device and media dependencies.

About Monkeybridge
Monkeybridge was founded in 2006 by Paul Cunningham. The focus of MonkeyBridge’s business is to measurably improve marketing effectiveness and increase sales opportunity for communications technology ISVs and SIs by delivering expert outsourced management services in the areas of strategy and proposition development, channel profiling and recruitment and marketing communications. 

About TBK Consult
TBK Consult is an international management consulting and matchmaking company with a 100% focus on internationalization in the software industry.

TBK Consult is organized as a franchise where partners in the various countries are working under the TBK brand using the TBK methodology and templates.  All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solution.

As of February 1, 2009 the company has offices in Denmark, Germany, Switzerland, Finland, UK, USA, France, Italy and India.  Altogether more than 40 consultants are working out of 15 locations serving clients in the software industry.