Sembassy GmbH with headquarter in Hamburg, Germany has joined the TBK Network of business consultants globalizing the software industry.

The German market is the largest European market also for software solutions.  Including Austria and parts of Switzerland, more than 100 million people speak German.   The German speaking markets represent 23,1% of the total European demand for information technology.

The German speaking markets represents some of the most advanced industries in the world, which again provides support for a large number of software developing companies, system integrators and implementation consultants.

“It is not easy for German software developing companies taking the steps to make their solutions available on the international markets”, says Axel Höhnke CEO and owner of Sembassy GmbH.  “The TBK Network and the PIA (Planning and Implementation Approach especially for software companies) is really what is needed to help the German soft industry globalize without making all the expensive mistakes.”

Sembassy GmbH is also assisting foreign software companies making an entry into the German speaking markets.

“The German speaking markets are certainly attractive to software companies from all over the world,” explains Axel Höhnke, “but you must understand the mentality of the German customer and the special infrastructure that reigns here.  Germany is not a test market, and you need to plan your entry carefully to avoid costly mistakes and delays.  With the TBK Network and the PIA we can ensure inbound customers a tailored and structured market entry, ensuring short as well as long term profitability.”

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Sembassy GmbH was founded in 2002 with the objective of helping technology and media companies with market entry to the German speaking geographies.

TBK Consult was founded in 2003 with the objective of helping software companies with rapid and massive globalization.