SoftScan, the leading Scandinavian supplier of managed virus and spam filtering service, has chosen TBK Consult to assist in the design and implementation of a global Go-To-Market strategy.

“We have been growing rapidly in Scandinavia since we started in 2002,” says Thomas Holm Jensen, the SoftScan CEO and co-founder. “The global market needs our services just like Scandinavian customers do.  We just need to find ways to reach them fast and efficiently.  We have contacted with TBK Consult to define our approach to rapid globalization”.

The first step in the SoftScan globalization project will be the setup of a subsidiary in Germany.

 “The window of opportunity is extremely narrow in the software market,” says Hans Peter Bech, partner with TBK Consult.

“SoftScan has chosen the right strategy and now have the potential of becoming a leading global player.  There is a paradigm shift taking place in the virus/spam filtering market, and SoftScan is extremely well positioned to take advantage hereof. This is also the only way they can efficiently fight the competition they eventually will face on their domestic markets, when the other global players move in."

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Softscan with headquarter in Copenhagen provides reward winning spam/virus filtering service to more than 1 million users primarily in Scandinavia and the UK.

TBK Consult is a consulting company with Headquarter in Copenhagen serving the software industry with massive and rapid globalization.