Copenhagen, Denmark & London, UK, 10-01-2008

TBK Consult opens office in London, UK

Calx Europe with offices in the London area in the UK has joined the TBK Network of business specialist globalizing the software industry.

The UK market represents close to 14% of the European demand for IT solutions.  This makes it the second largest market in Europe.  As most software companies all over the world master the English language the UK and Ireland are often one of the first stops for software internationalization projects.

" Many software companies believe that the UK market is good place to start”, says Nigel Dunn founder and CEO of CalxEurope, “but most of the software companies get an unpleasant surprise when they are faced with the competitive environment here.  The British customer is conservative, demanding and has a wide choice of options.  Software companies planning to make an entry into UK market better come very well prepared.”

Making a successful entry into any market takes more than being familiar with the local language.  Having a clear customer value proposition, a well defined value chain and knowing the competitive situation is crucial to avoid wasting time, money and being defeated again and again.

“With Calx Europe joining the TBK Network of software marketing specialist, we can now provide the UK software industry with global strategy development services as well as providing the incoming clients with market assessment, analysis and implementation services” says Hans Peter Bech, founder and CEO of TBK Consult and TBK Network. “The UK is certainly an attractive market, but it takes serious and solid planning and preparation to identify and win your first bridgehead, from where you can grow and expand your business.”

For more information please contact.

Calx Europe was founded in 2006 with the objective of managing the entry of North American Companies into the UK and European markets.

TBK Consult was founded in 2003 with the objective of helping software companies with rapid and massive globalization.

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