| There is only one winning strategy: Provide more customer value than the alternatives available to your customers. Always! |
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Serious and massive globalization in the software industry requires compelling value propositions to customers, business partners and their staff, your staff, investors and shareholders.
A superior product/solution offering is not enough. You also need a healthy technology foundation and firm policies and procedures to manage product development, release plans, road maps, support, critical bug fixing, etc.
You will need to manage the product and technology related requirements arising from a global sales channel, and your sales channel needs the sales and marketing tools supporting your value proposition.
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