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The Pathfinder Toolbox
For your journey from the first 3-5 reference customers all the way to market dominance – the Toolbox is filled with tips, tricks and useful concepts.
Market Bootstrapping
Explains the most important steps in breaking in to a new market |
Customer Value Proposition
Explains how to develop a strong customer value proposition |
Value Chain Definition
Explains how to develop a strong value chain for sales and implementation |
Ideal Customer Profile
Explains how you define your most ideal customers |
Channel Recruitment
Explains how to recruit and develop productive partners |
Market Assessment
Explains how to perform a market assessment mapping your new territory |
