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Case Studies
White Papers
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Growth through partners (TBK-WIPA-002)
The direct versus the indirect GTM strategy, how to avoid the pitfalls and best practice channel development principles -
Designing Successful International Go-To-Market Strategies (TBK-WIPA-001)
Recommendations for designing international GTM strategies and two case stories with long value chains -
Global Account Management in the Software Industry (TBK-WIPA-003)
Best practices for Independent Software Vendors dealing with international enterprise type customers
Factsheets
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Market Bootstrapping Services (TBK-PFFS-001)
Explains the most important steps in breaking in to a new market. -
Customer Value Proposition (TBK-PFFS-002)
Explains how to develop a strong customer value proposition -
Ideal Customer Profile (TBK-PFFS-003)
Explains how you define your most ideal customers -
Partner Channel Recruitment (TBK-PFFS-004)
Explains how to recruit and develop productive partners -
Value Chain Definition (TBK-PFFS-005)
Explains how to develop a strong value chain for sales and implementation -
Market Assessment (TBK-PFFS-006)
Explains how to perform a market assessment mapping your new territory -
Market Bootstrapping Services for Microsoft Dynamics partners (TBK-PFFS-001MS)
Explains the most important steps in breaking in to a new market -
Strategy Development Review for High Volume Opportunities (TBK HVS-001-v4)
The strategy development/review service for high volume opportunities is designed to help you define a new or repair an existing strategy. -
Software Product Management Training
26-28 March 2012 - The Danish IT Association and TBK Consult will be organizing training for Software Product Managers in Denmark based on a syllabus approved by the International Software Product Management Association (ISPMA), an international group of independent software experts. -
Facilitating Strategic IT Investment Projects
3 Day Workshop - Facilitating strategic IT investment projects to businesses and government requires the ability to think and act like a CEO. IT Branchen has therefore decided to provide training for their members helping them qualify to meet the requirements associated with preparing proposals and presentations.