White Papers
-
Growth through partners (TBK-WIPA-002)
The direct versus the indirect GTM strategy, how to avoid the pitfalls and best practice channel development principles -
Designing Successful International Go-To-Market Strategies (TBK-WIPA-001)
Recommendations for designing international GTM strategies and two case stories with long value chains -
Global Account Management in the Software Industry (TBK-WIPA-003)
Best practices for Independent Software Vendors dealing with international enterprise type customers