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Direxon Oy Ltd with offices in Helsinki area in Finland has joined the TBK Network of business consultants globalizing the software industry.
The Finnish market is attractive part of European market for software solutions. Officially, Finland is bi-lingual country with 90% of population speaking Finnish, and 6% Swedish. Most of the Finns learn English already at primary school. Therefore, English is the natural choice for conducting international business in Finland.
The Finnish industries headed by Nokia represent some of the most advanced industries in the world, which again provides support for a large number of software developing companies, system integrators and implementation consultants. Logistically, Finland is a gateway not only to Russian market, but also to Far East.
“The first steps for Finnish software companies to enter international markets are not easy”, says Jaakko Malmgren CEO and owner of Direxon Oy Ltd. “The TBK Network and the PIA (Planning and Implementation Approach especially for software companies) is really what is needed to help the Finnish software industry globalize without making all the expensive mistakes.”
Direxon Oy Ltd is also assisting foreign software companies making an entry into the Finnish markets.
“The Finnish market is certainly attractive to software companies from all over the world", explains Jaakko Malmgren, “but you must understand the mentality of the Finnish customer and the special business relations that exist here. You need to plan your entry carefully to avoid costly mistakes and delays. With the TBK Network and the PIA we can ensure inbound customers a tailored and structured market entry, ensuring short as well as long term profitability.”
“Having Direxon joining the TBK Network is important for us”, says Nils Kierkegaard from TBK Consult. “As part of the Nordics, Finland is one of the very important markets in Europe. Finnish companies have always adopted new technology at a very early stage and Finland is therefore an attractive market for most software companies.”
Direxon Oy Ltd was founded originally in 1991 with the objective of helping Scandinavian Airlines entering global software market with operational systems developed by SAS Data. Since 2003 has been helping established European software companies to enter Finnish market, especially in the area of Identity and Access Management (IAM), Single SignOn (SSO) and Role Based Access Control (RBAC).
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TBK Consult is an international management consulting company with a 100% focus on internationalization in the software industry.
As of January 1, 2012 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Span, Israel, USA, Canada, South Africa, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.