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TBK News
Copenhagen, Denmark, December 12th 2007Danish software companies are displeased with their international activities
A survey of 141 Danish software companies undertaken by TBK Consult shows that 9 out of 10 are dissatisfied with the outcome of their international activities.
The objective of survey has been to understand how important internationalization is for the Danish software industry, how they approach the globalization issues and which markets they are targeting.
The main conclusions are:
- 85% of Danish software companies are not satisfied with the revenue coming from international markets
- 76% of the companies generate revenue from the international markets, but for more than 50%, it represent less than the revenue coming from the domestic (Danish) market
- 75% of the companies seek advice from people in their network, the company auditor or lawyer, or members of their board. Only 25% consult with internationalization specialists in the planning or in the implementation process
- 50% find it difficult to find employees with international experience and consider this a major barrier for their internationalization
- 48% find it difficult to decide how to prioritize the international markets
- 44% lack resources for their internationalization
- 40% do not have a strategy for their internationalization
- Almost 2/3 of all Danish software companies start their internationalization in Norway and Sweden
- Almost 1/2 have activities in Germany, Holland, UK and US
- Only 1/3 of the companies have activities in France, Switzerland or Finland
- Less than 1/5 have activities in Italy, Belgium, Spain or Austria
The survey shows, that a most Danish software companies are ambitious and do want to internationalization their business. The survey also indicates, that their internationalization planning- and implementation process is unstructured and subject to chance. Most international activities are driven by accident and lack a well defined Go-to-Market strategy and a managed planning- and implementation process.
Nils Kierkegaard
+45 2442 4299
nik@tbkconsult.com
Click here to download the full report (in Danish) >>
About TBK-Consult
TBK Consult is an international management consulting company with a 100% focus on internationalization in the software industry.
As of January 1, 2012 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Span, Israel, USA, Canada, South Africa, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.