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A survey of 141 Danish software companies undertaken by TBK Consult shows that 9 out of 10 are dissatisfied with the outcome of their international activities.
The objective of survey has been to understand how important internationalization is for the Danish software industry, how they approach the globalization issues and which markets they are targeting.
The main conclusions are:
The survey shows, that a most Danish software companies are ambitious and do want to internationalization their business. The survey also indicates, that their internationalization planning- and implementation process is unstructured and subject to chance. Most international activities are driven by accident and lack a well defined Go-to-Market strategy and a managed planning- and implementation process.
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TBK Consult is an international management consulting company with a 100% focus on internationalization in the software industry.
As of January 1, 2012 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Span, Israel, USA, Canada, South Africa, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.