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TBK News
Copenhagen, Denmark, April 21st 2010World demand for software is on the move
TBK Consult, the specialist in software industry globalization, has released the BECH Index for 2009, showing the relative demand for software products and services in all countries in the world.
The BECH Index for 2009 shows two major trends: The first is the fall in global demand in 2009 with a little more than 5%. The second is the shift in demand from the Americans and Europe in the direction of Asia.
“To which extend the fall in global demand has affected the demand for software products and services is difficult say”, says Hans Peter Bech, TBK Consult managing partner. "However, we know from clients all over the world, that 2009 was a tough year for the software industry also.”
The BECH Index based of 2009 figures was released today and is available at the TBK web site: www.tbkconsult.com
“We expect the shift in demand to be permanent”, says Hans Peter Bech. "Americas and EMEA is still representing more than 80% of world demand, but Asia has grown from 19,4% to 19,8%. The recession did hit the Americas and Europe much harder than the rest of the world, which may account for some of the decrease in relative demand. We expect that, coming out of the recession, industrial growth will take place in Asia and South America rather than in North America and Europe.”
The BECH Index for a country is calculated as the Gross Domestic Product (GDP) using the PPP principle multiplied by the GDP per capita ratio. The BECH Index for a country reflects the industrial and post-industrial demand capacity of the country and thus also reflects the demand for IT related products and services.
The GDP reflects the economic capacity of a country, but does not reflect the degree of industrialization. The size of the GDP/capita ratio definitely reflects the degree of industrialization and will be higher for countries where the post- industrialization sectors are of significance. An exception is countries with relative substantial oil resources compared to the rest of the economy. The BECH Index thus may overestimate the demand capacity for certain oil producing countries.
Furthermore, the BECH Index only estimates the relative demand capacity, not the absolute capacity.
About TBK-Consult
TBK Consult is an international management consulting company with a 100% focus on internationalization in the software industry.
As of January 1, 2012 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Span, Israel, USA, Canada, South Africa, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.