TBK News
Copenhagen, Denmark, August 31st 2011Peter Ditlev (48), previously Nordic Director, Ecosystem & Channels with SAP joins TBK Consult as partner.
Denmark is one of the smallest markets in the world. 0,39% of world demand for IT related products and services are generated by the Danish economy. Nevertheless, Denmark has been the birthplace of quite a number of international software blockbusters. UNIRAS, Skype, SpamFighter, Microsoft Dynamics AX and NAV, SimCorp and CCI Europe are all grown out of this small market.
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“Danish software companies are forced to face the challenges of internationalization very early in their life cycle,” explains Peter Ditlev, partner at TBK Consult. “The Danish domestic market is simply too small for most software companies to achieve critical mass and economics of scale. The Danish software companies need to find creative ways of bootstrapping their way into new markets, as they often do not have the resources to invest in a subsidiary with dedicated staff from the very beginning. It is our mission helping the Danish software industry with creative go-to-market approaches, which can balance investment and revenue generation.” |
Peter Ditlev comes from a position as Nordic Director, Ecosystem & Channels at SAP, where he was leading the SME division in the Nordic and Baltic countries, and building the channel to serve both the mid-market and Large Enterprise companies. Mr. Ditlev has a background as sales representative, channel manager and sales director with companies such as Multi-inform, Damgaard, Navision and Microsoft. His specialty is international channel development and sales management in the enterprise software market. He brings a strong network of top contacts from his 20 years in the Nordic IT industry.
“We are excited to have a capacity as Peter Ditlev in the TBK network,” explains Hans Peter Bech, CEO and founder of TBK Consult. “Channel development is an important go-to-market discipline in the software industry. Building a channel and making it productive is extremely difficult, but Mr. Ditlev has done it successfully for several well-known companies. We are now able to share his insight, experience and methods with our clients.”
About TBK-Consult
TBK Consult is an international management consulting company with a 100% focus on internationalisation in the software industry.
As of November 1, 2011 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Spain, Israel, USA, Canada, South Africa, Singapore and India. Over 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.