TBK News
Copenhagen, Denmark & Amsterdam, The Netherlands, September 27th 2011TBK extends management consulting services to the “High Volume” segments of the software industry
Rob Timmer (previously Sr. Director Net TV at Philips Consumer Lifestyle) is heading the new TBK Competency Center named High Volume (HVCC). The HVCC will be supporting High Volume software companies with management consulting services accelerating global growth.
Software as a platform for high volume product and services was started by the introduction of the IBM PC, model 5150, and the launch of the first Apple Macintosh in the early 1980’s. Moore’s law drove the price of the PC/Mac down making them a standard piece of equipment in more than 1 billion homes in the world today.
The Internet and the epidemic spread of social media platforms have provided the software industry with a super highway to connect with their 3 billion consumers and businesses.
Now with 5 billion mobile subscribers and 1 billion broadband-based smartphones the software industry has been given an additional platform for extreme volumes of all types of software-based products and services.
 |
“The high volume markets are driven by completely different factors than the traditional software market,” says Hans Peter Bech, CEO and founder of TBK Consult. “Rob Timmer, with his 24 years in the consumer electronics industry of which he has spent more than 10 years living and operating from Singapore, Hong Kong and Taiwan, has the skills and experience required to bring TBK management consulting services to high volume software clients.” Reaching high volume is not only an opportunity; it is often also a requirement for survival for software companies. The marginal cost of distribution and of adding an additional customer is very small and keeps diminishing. The “freemium” opportunities are driving prices down and customer expectations up. The High Volume segments of the software industry are typically “Winner takes it all” types of markets. You need to get to critical mass fast or someone else will close the window of opportunity.
|
The first service introduced by the High Volume Competency Center is a “High Volume Strategy Development/Review Process.” The service is designed to help High Volume software companies formulate Customer Value Propositions, Value Chains, Ideal Customer Profiles, perform Business Modeling and define Go-To-Market approaches. The service is also directed at helping High Volume software companies repair established strategies, which seem not to be working according to expectations.
About TBK-Consult
TBK Consult is an international management consulting company with a 100% focus on internationalisation in the software industry.
As of November 1, 2011 the company has offices in Denmark, Sweden, Finland, Belgium, The Netherlands, Austria, Germany, Switzerland, Norway, UK, France, Italy, Spain, Israel, USA, Canada, South Africa, Singapore and India. Over 50 consultants are working out of 29 offices serving clients in the software industry.
All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.